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Global Marketing Management By Kiefer Lee, Steve Carter
Download PDF Global Marketing Management By Kiefer Lee, Steve Carter
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- Published on: 2012-11-21
- Original language: English
- Dimensions: 2.12 pounds
- Binding: Paperback
- 565 pages
About the Author
Kiefer Lee Senior Lecturer in Marketing, Sheffield Hallam University
Steve Carter Professor of African Business specialising in Global and Strategic Marketing, Leeds Metropolitan University
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