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Principles of Business Forecasting
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Ord/Fildes PRINCIPLES OF BUSINESS FORECASTING, 1E gives users the tools and insight to make the most effective forecasts drawing on the latest research ideas. Ord and Fildes have designed PRINCIPLES OF BUSINESS FORECASTING for users who have taken a first course in applied statistics or who have an equivalent background. Whether used by students or current practitioners, this book provides an introduction to both standard and advanced forecasting methods and their underlying models, and also includes general principles to guide and simplify forecasting practice. A key strength of the book is its emphasis on real data sets, taken from government and business sources and used in each chapter's examples. Forecasting techniques are demonstrated using a variety of software platforms and the companion website provides easy-to-use Excel macros to support the basic methods. After the introductory chapters, the focus shifts to using extrapolative methods (exponential smoothing and ARIMA) and then to statistical model-building using multiple regression. In later chapters, the authors cover more novel techniques such as data mining and judgmental methods, and also examine organizational issues of implementation and the development of a forecasting support system within an organization.
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Product details
Hardcover: 528 pages
Publisher: Cengage Learning; 1 edition (July 19, 2012)
Language: English
ISBN-10: 0324311273
ISBN-13: 978-0324311273
Product Dimensions:
8.2 x 1 x 10 inches
Shipping Weight: 2.6 pounds
Average Customer Review:
4.8 out of 5 stars
6 customer reviews
Amazon Best Sellers Rank:
#685,000 in Books (See Top 100 in Books)
Came on time. Expensive for a rental!
great book
This book fills a gap. It provides an accessible introduction to topic. It is easily possible for a novice to read this book, work through the problems and have a very comprehensive understanding of the topic at the end.This is a highly recommended book.
Required reading for the MBA program. In addition, an excellent reference book as well on financial forecasting.
Great read and interesting concepts.
Good
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